Facebook is one of the most powerful platforms for any marketer to master and if you only ever invest your time and effort into one single social media platform, it should probably be Facebook.
The impressive stats surrounding Facebook are by now old news but they are still worth repeating. Facebook is nothing short of the second biggest website on the net – right behind Google. If Facebook were a country, then it would be one of the largest in the world.
Facebook has 1.44 billion monthly active users, at least 72% of Facebook users check in every month and every day about 936 million people will check in. 65% use it daily. Among those users, the average time spent on the site per visit is 21 minutes.
In total there are 1,310,000,000 people who use Facebook regularly, which includes 680,000,000 daily users. Every 20 minutes, there are one million links shared, two million friends requested and three million messages sent.
All of this is really academic though – statistics like this are changing all the time.
All you need to know is that Facebook is big in terms of numbers. And what’s more, is that those users are not just active on Facebook – they are engaging and taking part and they are sitting on the site for long periods of time.
In other words: this is pretty much the perfect storm for marketers looking for somewhere to access a large number of people.
There is another huge benefit of Facebook advertising too – and that’s the ability to target your audience strategically and very carefully.
Basically, Facebook advertising has the huge advantage of giving you access to huge amounts of information about each member.
Users on Facebook will usually share details such as their age, their profession, their hobbies and interests, their marital status, their location and much more…
So take advantage of this powerful tool and start now your Facebook campaign!